Ways Bespoke can help your business

Search Engine Marketing (SEM)


Search Engine Marketing, is the label for a growing range of marketing tools, such as 'pay per click' (PPC) e.g. google Adwords and, lately, Google shopping, where you pay to put your website, and specific pages of your website, in front of your audience. SEM is never a replacement for good SEO which should always be at the core of a company's online marketing strategy , but it is a useful opportunity for reaching an audience where competition for SERP positioning is high or to benefit from short-term seasonal themes which do not merit more long-term SEO treatments.

Thorough customer analysis, keyword research and results tracking, as for SEO, is essential. 

Get in touch to discuss how Bespoke can help you incorporate SEM into your marketing mix.


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