Ways Bespoke can help your business

Search Engine Optimisation (SEO)


“The work that Bespoke PR carried out for us in optimizing our website has been some of the best money we have spent on marketing – we have seen a tangible increase of clients coming directly to us through our internet site, and we are thoroughly happy with Sarah’s wonderful service. Thank you!” Katharine Rutherford, Gramlick Design.

Search Engine Optimisation (SEO) is the holy grail which puts your expensive beautiful website in the place your audience can find it. That is, on or near the top of the Search Engine Results Page (SERP) which comes up when a customer tells Google (or another search engine) what they are looking for. We achieve this lasting benefit through a combination of good, relevant content on your website and good quality inbound links.

It is not SEM.

With a new website build from Bespoke excellent SEO is part of the service. With an existing website which is not popping up where its competitors do much can be done to improve SERP results through the following process:
  • customer analysis - what are you selling and how do your customers describe it?
  • keyword research - which are the descriptions that are most heavily asked for and least heavily competed?
  • keyword strategies - core keywords with long tail phrases
  • site content optimisation - embedding this copy into your website, in the places customers read and, crucially, in the places the search engine pays attention to
  • inbound links - still all about copy and content, this means placing information about your services on other well-regarded websites with a link back to your site.  This tells search engines your website is good. It also drives human traffic to your website of course.
We can often make dramatic improvements to your website visibility for a small one off charge. We are happy to look at your existing website without commitment so get in touch to see how we can help you.


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