What we are doing for our clients:
Sorbet Living is a web based company selling products for the home with a modern country style. Its founder, Debbie Gent, is an art history graduate and former high street retail buyer. The Sorbet Living brand favours a handmade look, quirky and functional, eclectic and beautiful. Sorbet Living is located in West Sussex and some of products are designed and manufactured locally.
Debbie approached Bespoke with a need for flexible PR and marketing support to help grow her comparatively new business, with its focus on web-based retailing.
Debbie's keen eye for sourcing and talent for attractively staging her product range meant that much of the work to obtain quality coverage of her products had already been done. Debbie was successful in obtaining media coverage but was finding that she was spending too much of her time reaching too few of her target media. Bespoke has been able to help with developing media-attractive material and with distributing it, ensuring her story reaches a larger range of publications and their readers. This drives traffic to the website, grows the direct customer base and leaves Debbie with more time to concentrate on other tasks.
Bespoke has a 'whole business'. long term partnership approach so, as well as providing media relations support, Bespoke is a useful sounding board for exploring other marketing priorities, for example the need to engage with a growing customer base through a range of cost effective communications including an e-newsletter and social media channels.
The full Sorbet Living product range can be seen at: www.sorbetliving.com
All Sorbet Living photos shown here are copyright Tom Gent 2011. www.tom-gent.com